We’re Homeless & That’s A Good Thing

As you may or may not know, we are now operating completely virtual as a company. That’s right, Werkshop doesn’t have a physical “home” anymore. At the end of May 2017, and for the first time in our 13 year history, we left the comforts of brick and mortar and traded in our offices for home desks, couches, back porches, coffee shops, and even beach chairs. While we still meet for team huddles and client meetings, the bulk of our time and workload is handled in our new virtual set up. We made this decision because we wanted to, not because we had to. Read on to understand why.

First off, what does “working virtually” even mean?

Simply put, we operate virtually in a “work from home” or “work from wherever you want” environment. All assignments, tasks, calls, and responsibilities are taken care of from that place we each work best. This workspace concept has become more popular with the rise of cloud-based or internet-based tools like Google Drive, Dropbox, BaseCamp, and video conferencing. The very fact that you can connect to the Internet just about anywhere certainly helps our virtual environment. It’s a growing trend with companies of all types making the change to remote work setups. While we do love the change, it might not be for every business. We’d prefer our favorite local eateries not go virtual. Just sayin’.

Here are some reasons behind our decision to go virtual and why it works for us.

The Logic

One day our founder and fearless leader, Tim Earnhart, looked around and found a nearly empty office space. It wasn’t that he had fired everyone or all of us called in sick. Nope, it was the flexibility of our industry and our culture that allowed the company to tackle projects and serve clients in a more flexible fashion. In addition, some of our team members had moved to other states, and away from our office headquarters, and it became very apparent that the need to maintain a physical office was no longer warranted. It was hard to justify the overhead of keeping a large and fully furnished office space when no one was there to utilize it. We made the decision to close our physical doors and open some virtual ones.

The Logistics

While the core of our company has always been rooted in Kentucky, our clients are located all over the country, and sometimes the world. Many of our clients have never even stepped foot in our offices. We are accustomed to connecting with our clients and their brands virtually so it wasn’t any different for us to collaborate with our own team that same way. Since we can still talk, text, and collaborate virtually on a number of different platforms, the logistics still allow us to help our clients tell their brand stories from anywhere our team chooses to be or live.

The Lifestyle

The logistical changes of working virtual means changes in our lifestyle as well, which we’re pretty happy with. As a virtual company, our team has the freedom to work in an environment that best suits them, their schedule, and their life. It’s allowed us to hire the “right” team members, and in doing so many of them are located in other cities and states. It’s allowed our team to travel more and work from other places. You want to work from the beach for a week, go for it. You want to travel with your spouse to his/her business conference and work remote, yep, we allow that. While we typically complete the bulk of our work from our respective home cities, the flexibility allows for a better quality of work and a better quality of life. Working in gym shorts, a t-shirt, and socks from the comforts of your couch isn’t really a bad gig.

With changes there are always challenges, but we’re pretty happy with our new setup. Going virtual has allowed us to operate at our best, and in turn, do the best work possible for our clients. We’re building and telling powerful brand stories for amazing companies and brands around the world from anywhere we are. We like it. Our clients like it. I think we’ll stick with this virtual thing.

Written By:  Jordan Kinard/Director of Content Strategy