• Culture- The Key Brand Influencer

    One of the most important aspects of a company is its culture.  Simply put, culture is made of the core values, beliefs, and norms that are native in an organization. It reflects the foundation of the company, the basic principles, and even the day to day details. It’s everything that a company is, starting on the inside of the workplace and radiating out to the public. Culture is living, and it’s powerful. read more

  • Less is More – Making the Most with Minimalist Branding

    Many new and exciting changes are developing in the marketing and branding industry, including the recent trend of a minimalistic approach to branding. Minimalist branding uses less text and visual artistry to communicate messages. “Less” does not mean decreasing effort or thought in creating messages.  Instead, it requires detailed consideration to every detail. 

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    New year. New name.

    That’s right, as you’ve probably noticed, we’ve made some changes around here. We thought we’d share a little about just what that means, but first, let’s start at the beginning.

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